Privacy Policy

01 Information We Collect

Information you provide directly

When you interact with us — through our website, purchases, consultations, or coaching — we may collect:

• Full name and job title
• Email address and phone number
• Organisation name and industry
• Payment and billing information (processed securely via our payment provider)
• CliftonStrengths assessment results and coaching notes
• Any information you voluntarily share in contact forms, consultations, or emails

Information collected automatically

When you visit our website, we may automatically collect:

• IP address and general geographic location
• Browser type and device information
• Pages visited, time on site, and referral source (via Google Analytics 4)
• Cookie data (see our cookie use below)

02 How We Use Your Information

We use your personal information for the following purposes:

• Delivering the products or services you have purchased
• Scheduling and conducting coaching sessions and workshops
• Processing payments and managing billing arrangements
• Responding to enquiries and providing customer support
• Sending newsletters and updates (where you have subscribed)
• Improving our website, services, and user experience through analytics
• Complying with our legal obligations

We will not use your information for any purpose beyond what is described here without your explicit consent.

03 Disclosure of Your Information

We do not sell, trade, or rent your personal information. We may share it only in the following limited circumstances:

• Gallup, Inc. — when purchasing CliftonStrengths assessments, your name and email are shared with Gallup to facilitate report delivery.
• Payment processors — payment information is handled by our secure payment provider and is never stored on our servers.
• Service providers — trusted third-party tools that help us operate (e.g. email delivery, analytics). These providers are bound by confidentiality obligations.
• Legal requirements — where disclosure is required by law or to protect the rights, safety, or property of Cultivate Capabilities or others.

04 Confidentiality of Coaching & Assessment Content

All coaching conversations, CliftonStrengths results, and assessment insights are treated as strictly confidential. This information is used solely to provide and improve the coaching services you have engaged us for, and will not be shared without your explicit consent — including with your employer.

05 Cookies & Analytics

Our website uses cookies and similar technologies to improve your experience and understand how visitors use the site.

• Essential cookies — required for the website to function correctly (e.g. session and security tokens).
• Analytics cookies — we use Google Analytics 4 to understand site usage patterns. Data is anonymised and used only to improve our website. You can opt out via your browser settings or Google's opt-out tools.

We do not use advertising or remarketing cookies.

06 Data Storage & Security

Your personal information is stored on secure servers and protected by industry-standard encryption (SSL/TLS). We take reasonable steps to protect your data from unauthorised access, misuse, loss, or disclosure.

We retain your personal information only for as long as necessary to fulfil the purpose for which it was collected, or as required by law. When no longer required, data is securely deleted or de-identified.

07 Your Rights

Under the Australian Privacy Act and the Australian Privacy Principles, you have the right to:

• Request access to the personal information we hold about you
• Request correction of any inaccurate or incomplete information
• Request deletion of your personal information (subject to legal retention obligations)
• Withdraw consent to marketing or newsletter communications at any time
• Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe your privacy rights have been breached

To exercise any of these rights, please contact us using the details below. We will respond within 30 days.

08 Newsletter & Marketing Communications

If you have subscribed to our newsletter, we will send you strengths insights, resources, and occasional updates about our services. You may unsubscribe at any time by clicking the unsubscribe link in any email, or by contacting us directly.

We comply with the Australian Spam Act 2003 (Cth) and will never send unsolicited marketing without your prior consent.

09 Third-Party Links

Our website may contain links to third-party websites (such as Gallup.com or social media platforms). We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

10 Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. We encourage you to review this page periodically. Continued use of our website or services after any change constitutes your acceptance of the updated policy.